


Project Panterra
This isn’t just a trip — it’s the beginning of a brand you’ll co-own.
We’re bringing together 10 visionary creators to travel deep into the mountains of Chihuahua, Mexico — the birthplace of Pinole, the ancient superfood fuel of the Tarahumara people.
Alongside UFC icon Yair Rodriguez, you’ll walk the fields, meet the makers, taste the raw energy of the product — and help shape a new global brand from the ground up.
You won't just capture content — you’ll craft the story. You won't just post about it — you'll profit from it.
Each creator will leave with equity in Project Pantera, insider access to future brand launches through The Inventing Room, and a once-in-a-lifetime founder experience few will ever have.
Build it. Own it. Remember where it started.
This isn’t just a trip — it’s the beginning of a brand you’ll co-own.
We’re bringing together 10 visionary creators to travel deep into the mountains of Chihuahua, Mexico — the birthplace of Pinole, the ancient superfood fuel of the Tarahumara people.
Alongside UFC icon Yair Rodriguez, you’ll walk the fields, meet the makers, taste the raw energy of the product — and help shape a new global brand from the ground up.
You won't just capture content — you’ll craft the story. You won't just post about it — you'll profit from it.
Each creator will leave with equity in Project Pantera, insider access to future brand launches through The Inventing Room, and a once-in-a-lifetime founder experience few will ever have.
Build it. Own it. Remember where it started.
This isn’t just a trip — it’s the beginning of a brand you’ll co-own.
We’re bringing together 10 visionary creators to travel deep into the mountains of Chihuahua, Mexico — the birthplace of Pinole, the ancient superfood fuel of the Tarahumara people.
Alongside UFC icon Yair Rodriguez, you’ll walk the fields, meet the makers, taste the raw energy of the product — and help shape a new global brand from the ground up.
You won't just capture content — you’ll craft the story. You won't just post about it — you'll profit from it.
Each creator will leave with equity in Project Pantera, insider access to future brand launches through The Inventing Room, and a once-in-a-lifetime founder experience few will ever have.
Build it. Own it. Remember where it started.